Reputation Mangement

I saw this great blog from Perry Leon from Active Campaign and thought I would share it here. Also, if you're interested here is a link to a platform that can help you manage your social media and reputation. Go here

A few years back I was managing 20+ automotive dealers online reputation across more than 15 review sites.
This was quite the undertaking, but it was paramount to the success of the dealerships.
According to Search Engine Land:

• 59 percent of consumers look at two to three review sites before making a decision.
• 54 percent of consumers will visit the business’s website, after reading positive reviews.
• 68 percent of consumers form an opinion by reading one to six reviews.
• 84 percent of people trust online reviews as much as a personal recommendation — if they meet their requirements.

The findings from Search Engine Land tell us consumers form opinions quickly. Not just quickly, but their decision is influenced by others opinions.
In order to be proactive with consumer reviews you must develop an online reputation strategy.

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