Businesses would be nothing without loyal customers.
Customers make purchases, support, and refer people which keeps a business thriving. Through online reviews, feedback, or honest opinions, they’re also there to tell a business owner or the team what’s working and what’s not in a current product or service. However, as a business owner or entrepreneur, you’ll likely face a situation when your customer isn’t right.
While it’s important to always listen to what your customer has to say, there are scenarios when it’s helpful to move forward and go a different direction. It can be difficult to grow, innovate, or surprise when you’re stuck in this cycle.
If you’re looking to grow your business, it’s your job to show your customers a solution. Through advertising or marketing it’s helpful to provide an even better product or service.
It’s helpful to keep in mind that your customers can’t envision the future of your business.
Check out the infographic by Valpak below on when not to listen to your customer. It breaks down helpful scenarios, company examples, and common types of customers you may need to coach along the way.
Dwight Grant is a seasoned businessman with over 30 years of leadership experience. He lives in CO where he enjoys whitewater rafting, mountain biking and spending time with family.