Increase Your Profit

When discussing the key to growing their business, 90% of owners say the same thing: “We need to spend more time and money marketing our products and services.”

My opinion?

Hogwash.

Now don't get me wrong. Marketing is important. In fact, I love marketing! I've developed many successful marketing programs in a variety of industries. But here's the simple truth; trying to grow your business by pouring more time and money into marketing that is already ho-hum is like a boxer who steps into the ring leading with his chin: You're gonna get knocked out in the first round!
Some will say, “In order to get new customers I need leads. And in order to get leads, I have to advertise, or at least do something!”
Perhaps, but in a majority of cases, the solution isn't doing more—it’s doing a better job. And to do that, you need a strategic marketing plan.
Before I get into the nuts and bolts of improved marketing, let me introduce a simple diagram I call The Profit Equation. It demonstrates how small, incremental improvements in a few critical areas actually lead to dramatic growth in business over time.​

By achieving a mere 10% improvement in each of the areas above, you’ll reap amazing results. And note that most of the improvements are marketing-related:

• Generating more leads,
• improving your conversion rate,
• Getting existing customers to spend more money with you, more often.

So how do you do it?
I’m glad you asked.
My next post will address how to create and implement a strategic marketing program.
(Excerpted from my eBook 6 Keys to Rapid Business Growth. Click the title for a free copy.)